Pet Project: Bakery Branding
Info: As a hobby baker, one of my passions is the pursuit of the perfect French macaron. I belong to a Macaron baking group on Facebook and one question that repeatedly comes up as hobby bakers turn their aspirations to farmers markets and storefronts is "Which of these logos do you like?!"
I noticed many of these bakers could use a quick webinar on how to get design help. I produced a thirty-minute video and accompanying PDF of the slides to download.
Vendor: Griffin Street Studio
City of Longmont
Info: Member of the core committee and team that orchestrated the City of Longmont's new brand design and rollout. Discovery process involved multiple focus groups and stakeholder sessions. I have also produced an accompanying video style guide and .mogrt file packages in alignment with the Guide Studio style guide provided by our contract.
Vendor: Guide Studio, Ohio
Griffin Street Studio
Info: Recognizing my own branding was poorly conceived and in need of an update, I answered the same brand guide questionnaire I provided to my clients. The result was a logo and brand kit in line with the mission and vision statements for my business. I have since pivoted and redirected my energies back into my City responsibilities, but the website lives on at www.griffinstreetstudio.com as a demonstration of Wordpress custom design.
Vendor: Griffin Street Studio
The Upstart Crow Theatre Company
Info: A change in management and a loss of original vector files prompted a thirty-year old theatre company to reevaluate their logo and branding. Requests included scalability and simplicity to reflect their updated approach to classical theatre. A logo family and branding package was provided for multiple applications.
Vendor: Griffin Street Studio