Erica Illingworth - Social Media

I didn't grow up on social media, but I embraced it wholeheartedly as an adult. These days I'm more focused than broad — most of my work lives on LinkedIn now, writing executive and brand content for a B2B audience. AI is great for brainstorming and iterating, but it still comes down to judgment: understanding the context and landscape of each platform, and knowing what actually drives engagement.

Google Ads logo

Meta Logo

Ad Space

I have a high level of experience creating and maintaining digital ad funnels with Google Ads (and Google Tag Manager) and Meta. I utilize both search and display ads, as well as specialty placements like golf ads on golf gaming apps and other affiliate audiences.

Sprout Social Logo

Hootsuite Logo

Social Media Aggregators

Though I'm quite familiar with social media aggregator tools, my preference is to utilize each platform natively to make the most of the features and culture of each app.

Instagram Logo

TikTok Logo

Youtube Logo

Facebook Logo

Nextdoor Logo

Top Apps

I'm most familiar with the adspaces, aglorithms, cultures, demographics, and hashtag strategies associated with LinkedIn, Facebook, Instagram, TikTok, Youtube, Google MyBusiness, and Nextdoor. I've done a number of paid and organic campaigns on each platform using video, animation, vector graphics, and local photography.